Top Story


Home >> International >> Article

Balaji plans to introduce high value programmes to improve margins

Font Size   16
Balaji plans to introduce high value programmes to improve margins

Balaji Telefilms plans to introduce high-value programming and tele-films to drive growth and improve margins. The production house expects these high-value programmes to go on air towards the end of fourth quarter 2001-02 or during next fiscal. Balaji Telefilms plans to price these high-value programmes at least three or four times more than the existing rates of soaps and serials.

According to the company sources, these could be one-hour fiction and entertainment programmes unlike the soaps and serials that are currently aired. Balaji is currently in discussions with the top three channels to air these programmes.

According to industry sources some of its low-cost shows such as Ghar Ek Mandir on Sony will be replaced with more expensive programming.

Inspite of the rating controversy, Bajaji is still bagging 17 of the top 18 television shows. Banking on this success, Balaji has hiked rates of its widely popular serials Kyunki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki by 40-50 per cent. In next 15-20 days, the rates for the second rung serials like Kkusum and Kalash too would be raised.

Beginning October 29, two more serials from Balaji would go on air on Sony and Star. At present, there are 17 programmes from Balaji on air in languages like Hindi, Tamil, Telugu, Kannada and others. It supplied programmes to eight broadcasters with each of them accounting for less than 30 per cent revenues.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business