Top Story


Home >> International >> Article

Balaji plans to introduce high value programmes to improve margins

Font Size   16
Balaji plans to introduce high value programmes to improve margins

Balaji Telefilms plans to introduce high-value programming and tele-films to drive growth and improve margins. The production house expects these high-value programmes to go on air towards the end of fourth quarter 2001-02 or during next fiscal. Balaji Telefilms plans to price these high-value programmes at least three or four times more than the existing rates of soaps and serials.

According to the company sources, these could be one-hour fiction and entertainment programmes unlike the soaps and serials that are currently aired. Balaji is currently in discussions with the top three channels to air these programmes.

According to industry sources some of its low-cost shows such as Ghar Ek Mandir on Sony will be replaced with more expensive programming.

Inspite of the rating controversy, Bajaji is still bagging 17 of the top 18 television shows. Banking on this success, Balaji has hiked rates of its widely popular serials Kyunki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki by 40-50 per cent. In next 15-20 days, the rates for the second rung serials like Kkusum and Kalash too would be raised.

Beginning October 29, two more serials from Balaji would go on air on Sony and Star. At present, there are 17 programmes from Balaji on air in languages like Hindi, Tamil, Telugu, Kannada and others. It supplied programmes to eight broadcasters with each of them accounting for less than 30 per cent revenues.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...