Balaji Telefilms is poised to rake in a turnover of close to Rs 1000 million at the end of the current financial year. The seven-year-old production house, which specialises in hooking the middle class, middle-aged Indian woman to the small screen, is now eyeing youth and the entire family. Balaji plans to enter the arena of weekend programming shortly, directing house-bound families to even more soaps.
According to Sanjay Dosi, CEO of Balaji, the production house is not likely to deviate from its tried and tested formula of the tear-jerking family drama, which has reaped rich harvests for the company.
Balaji Telefilms Limited (BTL) is currently riding high on the wave of its successes, with talks doing the rounds of the industry that following the examples of Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii on Star Plus, the company would be hiking the rates for Kkusum, being aired on Sony.
Balaji has recently put two serials, Kavyanjali and Kutumbam Oru Kodu on Vijay TV. On Star Plus, meanwhile, the soap Kasautii Zindagi Kay, touted as a musical love story, is poised to go on air from 29 October.
Balaji continues to do well on the stock exchange, making it the only media company which has had a successful year after launching its IPO in November 2000.
Balaji’s turnover has been jumping by leaps and bounds. From a turnover of RS 200.9 million in 1999-2000, it posted revenues of RS 489 million in the last financial year. And at a time where everyone seems to be revising their growth targets, the company is expecting a growth rate of 100 per cent this year.