B4U is shifting from a Hindi
general entertainment to a Bollywood channel in
September. The management has also decided to make it
a pay channel by December this year. The channel will
priced at Rs 5 - 8 a month per subscriber. The channel
will be encrypted by September-end and go pay by
B4U plans to seed the market with
5,000 boxes in three months, after September. The
channel may also decide to drop Modi Entertainment
Networks (MEN) as its distribution partner.
The channel will air three movies
a day. It will have Bollywood star talk shows,
lifestyles, masala clips and chat lines related to the
website. It is waiting for a smooth transition from
Pas-4 to Pas-10.