B4U Television Network (India) has decided to set up
'B4U film fund' with an initial corpus of Rs 100 crores within the next 6-12
months. The company will enter into production and co-production of films.
B4U will also fund projects of other film producers.
The company is currently in talks with several Indian
financial institutions and overseas markets to raise funds.
The strategies for movie production and financing of
movies are the same. These will centre around themes such as music, romance
and strong family dramas. The fund structure is being set up in such a way
that there are more hits than losses.
The company feels the advantage with music is that it
will then become a fodder for their B4U Music and also for B4U Movie
B4U Movies is already a hit channel in the overseas
market and it currently has a library of 1,700 films overseas and close to
650 films in India. B4U is already available in 15 million C&S households in
The new re-launched movies channel will air three movies
a day. Besides, it will have Bollywood star talk shows, lifestyles, masala
clips and chat lines related to the website. The channel will have a total