The B4U group in talks with financial institutions like IDBI to put together a fund with a corpus of around Rs 100 crore to facilitate funding of films in an organised manner. The B4U group is also expected to hold 50 per cent stake in the entity which will manage the film fund and is likely to see the light of day by the end of this year.
The funds will initially target only Bollywood. The motive behind the film fund will be to search for fresh talent in the film industry which gets lost for want of funds and also corporatise the whole funding structure.
For this financial year—the group—operating two channels B4U Digital entertainment and B4U Music, has identified three main areas for investments – Bollywood content development, content for the broadband service providers and for direct-to-home television platform.
Currently, the company is in talks with two foreign broadband service providers for foreign markets.