Top Story

e4m_logo.png

Home >> International >> Article

B4U to raise corpus of Rs 100 crore to facilitate funding of films

27-March-2001
Font Size   16
Share
B4U to raise corpus of Rs 100 crore to facilitate funding of films

The B4U group in talks with financial institutions like IDBI to put together a fund with a corpus of around Rs 100 crore to facilitate funding of films in an organised manner. The B4U group is also expected to hold 50 per cent stake in the entity which will manage the film fund and is likely to see the light of day by the end of this year.

The funds will initially target only Bollywood. The motive behind the film fund will be to search for fresh talent in the film industry which gets lost for want of funds and also corporatise the whole funding structure.

For this financial year—the group—operating two channels B4U Digital entertainment and B4U Music, has identified three main areas for investments – Bollywood content development, content for the broadband service providers and for direct-to-home television platform.

Currently, the company is in talks with two foreign broadband service providers for foreign markets.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl