Starting this holiday season, the B4U Entertainment channel will offer movies on demand, on the lines of Star. The channel will have `movies on demand' for viewers in India, the US, UK, and UAE on weekends.
Although B4U Entertainment channel is talking about the new offering as a teaser, the real action is on its Website - www.b4utv.com.
On the website, one has a choice of Hindi movies out of which you can take your pick. On the day a movie, out of this lot, is to be aired, the final poll is taken into account. The movie, which gets the maximum vote is the winner.
For the debut weekend, B4U is offering a choice between Hum Apke Hain Kaun, Parinda and 1942: A Love Story for the Indian audience. The winner movie, which will be telecast on the New Year's Eve, is yet to be decided. At the moment, Hum Apke Hain Kaun had got a maximum of 58 per cent vote, whereas Parinda got 26 per cent and 1942: A Love Story 16 per cent. A total of 1,410 people had voted so far.