B4U entertainment channel will be relaunched from October 2 as a movie channel. It will be rechristened as B4U Movies. The channel is expected to go pay by January 2002, with a subscription price of Rs 6.50 per household. The channel is expected to be encrypted in November this year.
The company plans to seed the market with over 4,000 decoder boxes in the next six months. Already, 1,000 decoders are present in the market. The channel will using Smart-card from Nagravision and the encryption module with IRDs from Eurostar.
The channel plans to subsidise and distribute the boxes against refundable deposits of around Rs 8,000 per box with no string attached.
According to industry sources B4U reaches 12 million households currently and the company hopes to increase its reach to 18 million by the end of 2001.