Top Story

e4m_logo.png

Home >> International >> Article

B4U to be re-launched as movie channel in October

04-August-2001
Font Size   16
B4U to be re-launched as movie channel in October

B4U will be re-launched as a Hindu movie channel from October this year. B4U Music, which has been attracting young audiences, is seeking higher brand penetration through a series of events featuring pop music icons like Bryan Adams, the Vengaboys and Scorpion.

B4U Music had turned in a profit this year. B4U International was currently making a cash profit while B4U Entertainment has been making losses. Paucity of film rights has also pushed B4U to look for new sources for Hindi films. While B4U’s sister organization, Eros International, holds the international rights for as many as 1,700 Hindi feature films, in the domestic market it has rights for only 650.

B4U Music will be launching a series of events, which includes a Vengaboys concert in September, a Bryan Adams show in October followed by another featuring the pop group Scorpion at Bangalore. B4U has also tied up with the Times Group for the War of the DJs and ‘Yes’ events.

To generate additional sources of revenue, B4U has set up a JV to manage around two lakh square feet of studio floors at Mumbai Film City. B4u is also in the process of renegotiating the deal with Doordarshan to supply two feature films per month.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video