Top Story

e4m_logo.png

Home >> International >> Article

B4U serves legal notice on FTV, MEN for breach of contract

14-August-2001
Font Size   16
B4U serves legal notice on FTV, MEN for breach of contract

B4U Television Network has served a legal notice on Fashion TV and Modi Entertainment Network (MEN) for breach of contract. This follows a new distribution and marketing agreement signed between Fashion TV and MEN. B4U has, in retaliation, terminated its contract with MEN for distributing its group of channels in India.

B4U and Modi Entertainment Network had entered into a five-year distribution and marketing contract with Fashion TV, beginning April, 2000.

Modi Entertainment a couple of days back signed a five-year direct contract with Fashion TV for distributing and marketing the channel in the country. For ad sales, MEN plans to rope in Buena Vista Television India, a division of Walt Disney India where Modis have a 49 per cent stake.

Industry sources say that, Modi wants Fashion TV to go pay within three months. The price will be around Rs 4-5 per subscriber. With ad revenue not flowing because of the continuous threat from the government to ban the channel for its allegedly obscene content, Fashion TV finds the pay TV route lucrative as it has a compulsive niche audience from the youth.

Modi Entertainment Network chief executive officer Rajan Kaicker admitted that MEN had received a legal notice from B4U. He said, the distribution of the B4U channels exists with MEN.

Modi Entertainment does not agree that Fashion TV has an existing contract with B4U. “Legally, they had closed their relationship with B4U some time back. They were shopping for partners. Major players were in contention. They approached us and we agreed to the terms,” said Mr. Kaicker.

For popularising Fashion TV, B4U had introduced an Indian window to showcase fashion designers and events. It had a revenue-sharing arrangement with Fashion TV but there was a dispute on the revenue growth of the channel.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India