B4U Entertainment Channel has been re-launched as B4U Movies. The channel will be encrypted by November and will go in pay mode by January 2002. The channel will be using Smart-card from Nagravision as the encryption module with IRD’s from Eurostar. The B4U Music channel will remain free-to air.
The average rate per subscriber per month is proposed at Rs 6.50. At present, B4U has four fully-equipped regional office in each of the metros to handle distribution.
The network also has a large team of “Channel Ambassadors” across the country. These ambassadors have been with B4U since the very beginning and a majority of them will be distributors for the channels.
The channel has also invited applications for distributorship from interested business houses provided they are attached broadcasting industry in some form or the other.
B4U intends to subsidise the price of the boxes and distribute them against refundable deposits of around Rs 8000 per box. B4U has a vast library of both current hits and blockbusters from the Bollywood industry besides old classics.
B4U Movies will telecast three hits per week - a Friday premiere, a Saturday blockbuster and a Sunday classic. In addition, it will telecast one more film under the banner of 'Movie Of The Month'.
The programmes will also include a host of Bollywood-based shows, highlighting film shooting, the studios and the classic films attached with them, Bollywood gossip, behind the scenes, raw cuts, countdowns, market, flops, hits, comedies, super stars, and many more unique programmes in innovative formats.