Top Story

e4m_logo.png

Home >> International >> Article

B4U finalise its DTH partners

23-January-2001
Font Size   16
Share
B4U finalise its DTH partners

B4U Group has finalised its international partners Europe Star and Mindport for its Direct-to-Home (DTH) venture. The proposed investment for the project is Rs 385 crore. While the three partners plan to hold 20 per cent each in the DTH project, talks are on to rope in a leading set top box manufacturer as the fourth partner.

While Europe Star is a satellite provider, Mindport is responsible for the conditional access and subscriber management system. Europe Star is an Alcatel company, a member of the Loral Global Alliance.

B4U, in its preliminary business plan, which it presented before Prasar Bharati, will initially start with a bouquet of 80 channels. The bouquet would expand to 200 channels in two years. The B4U DTH platform will try to provide the equipment including the set top box for Rs 10,000 upfront per subscriber. Customers can also pay Rs 5,000 and the balance in installments of Rs 100 per month.

According to the preliminary plan, a fee of around Rs 300 would be charged from each subscriber. The target is to have four million subscribers in four years. The company hopes to break even within two years of operation.

B4U and its DTH partners will have a revenue sharing arrangement with the channel owners who come on the platform. Channels will have to pay a minimum guarantee. The value-added services to be offered are Internet, teletext, pay per view, video on demand, interactive education, games for high end, telephony, online shopping and e-commerce.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO