AXN India has decided to step up
its Indian content in order to strengthen its presence
in the Indian market. The channel plans to have 10-15
per cent of programme content from India.
Presently, AXN does not have any
local content programme on air. It has made attempts
in this direction with sub-titles in some of its
popular serials like 'Ripley's Believe It or Not'.
In line with its attempts to bring
the latest TV shows from abroad, AXN is premiering
Crime Scene Investigation (CSI) from July 12 on AXN
Asia. CSI has been one of the most popular shows of
the 2000-01 TV season in the US. The channel will also
launch a host of other serials in July.
India continues to be the biggest
money-spinner for AXN. Out of AXN Asia's total reach
of 22 million households in the whole continent, it
reaches 18 million households in the country
According to an independent
survey, the channel is one of the three most favoured
English channels in the country. Launched in November
1998, it has registered 80 per cent growth in the last