International AXN to have more of local action

AXN to have more of local action

Author | NULL | Monday, Jan 01,1900 8:33 AM

AXN to have more of local action

AXN India has decided to step up its Indian content in order to strengthen its presence in the Indian market. The channel plans to have 10-15 per cent of programme content from India.

Presently, AXN does not have any local content programme on air. It has made attempts in this direction with sub-titles in some of its popular serials like 'Ripley's Believe It or Not'.

In line with its attempts to bring the latest TV shows from abroad, AXN is premiering Crime Scene Investigation (CSI) from July 12 on AXN Asia. CSI has been one of the most popular shows of the 2000-01 TV season in the US. The channel will also launch a host of other serials in July.

India continues to be the biggest money-spinner for AXN. Out of AXN Asia's total reach of 22 million households in the whole continent, it reaches 18 million households in the country itself.

According to an independent survey, the channel is one of the three most favoured English channels in the country. Launched in November 1998, it has registered 80 per cent growth in the last 12 months.

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