Top Story

e4m_logo.png

Home >> International >> Article

AXN to have more of local action

12-July-2001
Font Size   16
Share
AXN to have more of local action

AXN India has decided to step up its Indian content in order to strengthen its presence in the Indian market. The channel plans to have 10-15 per cent of programme content from India.

Presently, AXN does not have any local content programme on air. It has made attempts in this direction with sub-titles in some of its popular serials like 'Ripley's Believe It or Not'.

In line with its attempts to bring the latest TV shows from abroad, AXN is premiering Crime Scene Investigation (CSI) from July 12 on AXN Asia. CSI has been one of the most popular shows of the 2000-01 TV season in the US. The channel will also launch a host of other serials in July.

India continues to be the biggest money-spinner for AXN. Out of AXN Asia's total reach of 22 million households in the whole continent, it reaches 18 million households in the country itself.

According to an independent survey, the channel is one of the three most favoured English channels in the country. Launched in November 1998, it has registered 80 per cent growth in the last 12 months.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship