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AXN subscription revenue to increase 80%

10-December-2001
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AXN subscription revenue to increase 80%

AXN’S subscription pay revenues in India is expected to increase 80 per cent to reach around Rs 20 crore in the current financial year while advertising earnings is expected to finish between $4 million-4.5 million. According to the industry sources, ad revenues are expected to go up from $3.6 million last year to $4-4.5 million this fiscal.

AXN plans to introduce three reality TV shows--Fear Factor, Scariest Places in the World, The Agency--early next year, even as Survivor and The Amazing Race complete their course on the channel in January.

Fear Factor, a high rating programme on the NBC network in the US, will be launched in February. AXN has acquired the license to the show from Eudemol. Hosted by Joe Rogan, the show pits real people against each other, extreme challenges and themselves in the hope of taking home a cash prize of up to $50,000 at the end of each one-hour episode.

Scariest Places in the World will also be aired in February. Another big show to be launched in March is The Agency. Detailing the inner workings and secrets of the CIA, The Agency is produced and distributed by CBS network.

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