Top Story


Home >> International >> Article

AXN scouting Indian producers for content

Font Size   16
AXN scouting Indian producers for content

AXN, is looking out for Indian producers for content development indigenously, according to Mr. Shantonu Aditya, senior vice-president, SET India. “The production could be anywhere in India, we are already in touch with some of the local producers,” Mr. Aditya said.

The company is looking at the local production as one of the expansion programmes proposed in India. AXN plans to shoot some of the mystic and yogic arts. This apart, AXN is looking to Hindi dubbing as one of the areas for expansion.

The company plans to dub serials that are popular worldwide into Hindi language. At present, the channel is airing dubbed versions of “Survivor II”, which has become a success.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.