AXN is promoting India as one of the destinations for the international adventure and endurance testing event ‘Eco Challenge’. The event, organised by the US-based Eco Challenge Productions, is held every April in exotic locations across the globe.
The channel, dedicated to action and adventure, is talking to an international production house in India for India-based programming.
Biking in the Himalayas, white water rafting are some of adventure events likely to be telecast on the channel in the coming year.
To make the channel top-of-the-mind recall for the AXN brand, the channel is holding a lot of on-ground events. Apart from doubling its action film festivals’ locations to 10 cities this year, the channel is talking to distributors of action and adventure films for joint promotions. Some of the films, which it is considering are Jurassic Park-3, The Mummy Returns and Tomb Raider. The channel will air promos on the making of these movies, it will hold contests for the viewers to win free tickets to the movie—preferably the premier show.
The channel has declared June 2001 as the ‘Action Babes month’, with the launch of Sheena and VIP III—two new fast paced action serials. Apart from the serials, June month will also see the channel featuring movies where women play the central characters.