AXN Action TV is planing to launch 12 new shows and aiming at increasing its advertisement revenues by 30 per cent in three months. The channel is also aiming at increasing its advertising revenues by 30 per cent. AXN is also exploring the possibility of localised content in a bid to make the programming more interesting for the Indian audience.
Apart from teenagers, the channel is making efforts to attract a slightly older audience. As part of the effort, the action channel is looking to build its brand by beefing up two of its programming franchises: the adventure sports section and action animation.
As part of its efforts to localise content, AXN would cover a variety of local events to woo Indian viewers. The company has already sponsored the BMX championships, which involved adventure sports with bicycles. The company is looking at nurturing local talent and has identified a couple of children from the BMX events.
AXN is a 100 per cent owned subsidiary by Sony Pictures Entertainment (SPE). SPE's global operations encompass motion picture production and distribution, TV programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide.