In order to telecast programmes that the Indian audiences can identify with better, the 24-hour channel is looking at programming in India. Biking in the Himalayas, white water rafting are some of the events likely to be telecast on the channel in the coming year.
AXN is talking to a few independent producers in the country, who are interested in making special programmes, which revolve around action and adventure. The channel expects that it will take at least six months for it to start airing programmes made in India.
The channel is also talking to MSN among other sites for a hyperlink to its Websites AXN-Asia.com. It is planning to promote the brand online with contests, cartoon programmes, etc., on its Websites, with hyperlinks to other sites including its parent site setindia.com.