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Attack on the parliament – News channels have a field day <br>An exchange4media analysis

24-December-2001
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Attack on the parliament – News channels have a field day <br>An exchange4media analysis

Pervez Musharraf’s trip to India, Attacks on America, bombing of Afghanistan……events in the past 6 months which have benefited above else one single community in India: The Indian news channels.

In our series of continuing analysis of the effect of these and other major political developments on the media habits of the populace, we look at the effect of the recent attack on the Indian parliament on changes in television viewership patterns.

After the war clouds over Afghanistan had melted away the news channels were finding it hard to retain their audience, as viewers started shifting to entertainment channels en masse. But the terrorist attack on the Indian Parliament last week has helped the channels woo the audience back. In this exclusive analysis we look at how the recent happenings on the political front have helped the news channels attract audience.

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