Top Story


Home >> International >> Article

ATN to launch bilingual TV channel

Font Size   16
ATN to launch bilingual TV channel

ATN International Limited plans to launch a new bilingual TV channel in English and Hindi in the next three months. The proposed bilingual channel to be christened ATN Prime—shall focus on infotainment, education, medical science, fitness and beauty, travel & tourism, career counselling and news and current affairs.

The target audience for the proposed channel would be those in the 14-35 age group and all programmes would be tailored to “inform and educate” viewers in this age group.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...