Top Story

e4m_logo.png

Home >> International >> Article

Asiaweek’s thrust on redefining business

02-May-2001
Font Size   16
Share
Asiaweek’s thrust on redefining business

Redefining business: That will be the cover title of the first new-look Asiaweek magazine dated May 11. As reported earlier, this weekly from the Time stable will be available in its new avataar from May 4. And as the cover title of the first issue suggests, the magazine’s thrust will actually be to redefine business.

So, what will be different in the magazine from now on? Asiaweek’s answer is: ‘‘We’ll be doing all the great journalism that we do now with in-depth coverage. But with this issue on, we’re livening up the magazine and trying to break into a more varied, faster pace.’’

The magazine would add many new features and columns, including a travel page, a consumer trends page, a technology column, and a new personal finance section. The ‘Front’ section will include a ‘‘crib sheet’’ for the week’s important events and people, several pages of entertaining business and technology briefs, and a page of issues of the week.

Another key section of the magazine would be ‘Dateline’, which will incorporate the week’s hottest news stories where politics and business intersect.

Then there’s ‘Enterprise’, which encompasses business and technology stories, profiles and companies. ‘Life’ will be the back-of-book section, and include features on arts, design, management, films, music, the environment and whatever else people are buzzing about. Finally, ‘Your Space’ will be a personal section including a page for business travellers, money and investing features and stock tips, cool gadgets, and fashion. The objective of the new-look Asiaweek is that ‘‘Business doesn’t need to be boring.’’

Asiaweek has hired Sydney-based Visual Communications and design consultancy De Luxe and Associates to design the new logo, look and pacing of the magazine. De Luxe and Associates will also create a new corporate identity for the publication.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends