Asianet is all set to beam its
24-hour exclusive news channel starting July 6. The
digital channel, Asianet Global, would have hourly
news reports besides current affairs, debates and
programmes on social and political issues. The channel
will be catering to the interests of Keralites outside
the state, especially in the metros of India and
abroad. The channel would reach all over the globe,
except the US and southern parts of Africa.
There would be programmes on
people and events that have become part of the
Malayalam millieu. News programmes would give
prominence to events concerning Malayalees outside.
The channel will have only very ‘serious’ stuff.
The digital channel would be
beamed from Intelsat25/APR1 and cable operators would
need decoders, according to channel officials.
However, industry analyst pointed
out that the entry of the sixth Malayalam channel,
Indiavision, some time by the turn of the year would
make the competition tough.
The CPM-sponsored Kairali channel,
which is passing through a bad patch and struggling to
break even, appears to have decided to give up its
ideological hang-ups and is now said to be after
writers of popular soap serials and major MNCs for
sponsorships to give it a leg up.