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International Asianet to start 24-hour news channel on July 5

Asianet to start 24-hour news channel on July 5

Author | NULL | Monday, Jan 01,1900 9:29 AM

Asianet to start 24-hour news channel on July 5

Asianet is all set to beam its 24-hour exclusive news channel starting July 6. The digital channel, Asianet Global, would have hourly news reports besides current affairs, debates and programmes on social and political issues. The channel will be catering to the interests of Keralites outside the state, especially in the metros of India and abroad. The channel would reach all over the globe, except the US and southern parts of Africa.

There would be programmes on people and events that have become part of the Malayalam millieu. News programmes would give prominence to events concerning Malayalees outside. The channel will have only very ‘serious’ stuff.

The digital channel would be beamed from Intelsat25/APR1 and cable operators would need decoders, according to channel officials.

However, industry analyst pointed out that the entry of the sixth Malayalam channel, Indiavision, some time by the turn of the year would make the competition tough.

The CPM-sponsored Kairali channel, which is passing through a bad patch and struggling to break even, appears to have decided to give up its ideological hang-ups and is now said to be after writers of popular soap serials and major MNCs for sponsorships to give it a leg up.

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