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Asianet enters into filmmaking

24-September-2001
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Asianet enters into filmmaking

The Kerala-based Asianet Satellite Communications Ltd., has entered into filmmaking and video technology. It has floated a film production wing, Asianet Productions, that will embark on projects and will co-promote ventures. The film projects include Meghamalhar, a joint venture with the media company, Mathrubhoomi, Sesham, an in-house production that is ready for release on October 24. The company has also tied up with Malayalam film star Mohanlal's Visual Magic.

In another initiative, Asianet has entered into an agreement with numtv.com, pioneers of the streaming video concept in the country. About 10 films from its library have been made available for downloading from the Net. The company is assessing the impact, depending on which the scope for streaming will be expanded.

Asianet also intends launching two or three theme-based vertical channels, but will wait for the current channels to become ``fully viable''.

Asianet also plans to set up its own teleport facility along with the studio in Thiruvananthapuram. Simultaneously, its newsroom would be shifted from Chennai to Thiruvananthapuram.

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