Top Story


Home >> International >> Article

Asian Net users to reach 188m by 2004: Gartner

Font Size   16
Asian Net users to reach 188m by 2004: Gartner

The number of Internet users in Asia will reach 188 million by the end of 2004, a jump of almost fivefold over a five-year period, according to international technology consultancy firm, Gartner.

There would be 72 million Internet subscribers by the end of this year in Asia, including Japan, up from 41.8 million at the end of 1999. The projection, released this week, said China, Japan, India and Korea would be the main countries bringing large numbers of people online.

Of the predicted 188 million Internet subscribers in 2004, 51 million, or 27 per cent, would be in China while 10.1 million, or 5.37 per cent, would be from India. Improved infrastructure, cheaper access and increased local language content were the main driving force behind the rapid growth of Internet use.

Japan would continue to be the biggest Internet market with an estimated 64.5 million having web access in 2004.

More mature markets like Hong Kong would see a steady climb in the number of subscribers. Gartner predicted Internet users in Hong Kong would grow from 1.94 million at the end of 1999 to 3.28 by the end of 2004.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video