The Advertising Standards Council of India has begun to keep vigil on ‘fly-by-night’ IT training institutes like Wintech Computers, Zap Infotech and a few others, who cheated on thousands of aspiring computer professionals with lucrative and misleading ads.
Recently the leading IT training player, Aptech, ran into trouble with ASCI for making claims through ads which were ‘not substantiated’. ASCI, has already asked Aptech Limited to ‘modify appropriately’ these advertisements.
The Consumer Complaints Council of ASCI has considered the complaint and concluded that the advertisements violated ASCI’s code. Aptech’s claim as ‘Asia’s largest and the world’s fastest growing computer institute’ was not substantiated.
Our typical marketing budget is usually 10 per cent of the topline spend