Top Story


Home >> International >> Article

ASCI plans to launch campaign to build public confidence in advertising

Font Size   16
ASCI plans to launch campaign to build public confidence in advertising

The Advertising Standards Council Of India (ASCI), for the first time, plans to launch a television campaign in an effort to build public confidence in advertising from August 24, 2001. Featuring firebrand television star Ms Priya Tendulkar, the 30 second television commercial will urge consumers to complain to ASCI if they come across a dishonest, indecent or misleading advertisement.

According to ASCI chairman Sam Balasara Mr. Balsara, the council gets around 150 complaints every year. With the help of the new commercial he hopes to get 450 complaints in a year.

“One of the constant complaints I hear from consumers and consumer bodies is that ASCI is only there to settle intra-industry disputes and it does not make any effort to educate genuine consumers about the redressal set up that’s available to them,” added Mr. Balsara.

“Our board of governors felt that Priya Tendulkar is the right spokesperson for ASCI whom consumers could relate to. Given the image of Priya Tendulkar as a consumer activist starting with her programme ‘Rajni’ in the last 80s to the current “Zimmedar Kaun” we felt that she was the right choice,” added Mr. Balsara.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...