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As ‘Sawal Dus Crore Ka’ bombs, Zee hinges hopes on Antakshari

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As ‘Sawal Dus Crore Ka’ bombs, Zee hinges hopes on Antakshari

Zee has raised prize money of its weekly programme Antakshair to Rs 1.28 crore in cash instead of just offering gift hampers from sponsors. Zee officials said the strategy was to introduce “money element” in most of its prime times programmes to lure the audience. In recent times, Zee has substantially lost prime time viewership to its rival networks. Zee TV’s Sawal Dus Crore Ka, was launched to take on KBC, got poor audience rating from boht A C Neilson’s TAM and ORG-MARG promoted INTAM in its first week.


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