After months of speculation about who will head the India end of MindShare. WPP has appointed Andre Nair as CEO of MindShare India and South Asia. Of British nationality, based in Hong Kong the past few years, Nair will lead the group’s media specialist companies — MindShare and Maximize — in India, Pakistan, Sri Lanka and Bangladesh. He will be based in Mumbai, and is expected to take up his new role from mid-October.
Nair is a veteran media operator in the Asia Pacific region and is widely recognized as an industry leader. He previously held senior management positions with Starcom, Maximize, MindShare and Ogilvy & Mather, and has lived and worked in Hong Kong, Singapore, Malaysia and New York.
MindShare is the world’s largest media investment management group. With global billings in excess of $19 billion, MindShare has 70 offices in 51 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific.
Part of the WPP Group, one of the world’s largest communications services companies, MindShare was launched in Asia Pacific in 1997 on the merger of the media departments of J. Walter Thompson and Ogilvy & Mather.