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International And now a twist; 'Kkusum' and 'Kkutumb' calling - 9 baj gaye kya!

And now a twist; 'Kkusum' and 'Kkutumb' calling - 9 baj gaye kya!

Author | NULL | Monday, Jan 01,1900 7:53 AM

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And now a twist; 'Kkusum' and 'Kkutumb' calling - 9 baj gaye kya! After the departure of KBC many feared that Star's prime time dominance would be under threat. If latest TAM numbers are any indications, those fears weren't exactly unfounded. Recent exit of immensely popular KBC has put immense pressure on Star Plus to match up the high expectation from 9 pm slot. Kamjor Kadi Kaun and other replacement programming like Sanjivini hasn't exactly set the market on fire. That has given chance to rival Sony. Sony has been quick to capture this opportunity with two Bala ji soaps, Kkusum and Kkutumb and now has a higher TVRs than Star Plus.

Tags: e4m

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