Ambika Srivastava, Vice-President (sales and marketing), Discovery Communications India, has quit. Industry is abuzz with rumour that she will be joining Mindshare, the international media buying arm of J. Walter Thompson.This has taken place soon after Deepak Shourie took over as managing director of Discovery Communications.
Ms Srivastava joined Discovery Communications last year and was handling sales and marketing for Discovery Channel and Animal Planet.
Discovery Channel India, which was launched in 1995, is a 24-hour pay channel, providing real-life entertainment to the whole family. Currently reaching over 21 million homes throughout India, the network offers a 24-hour parallel Hindi audio feed in addition to the English feed. The channel also airs as a block on Vijay TV, every Tuesday and Thursday from 5.30 to 6.30 p.m. and 3 to 5 p.m. on Saturdays.