Top Story

e4m_logo.png

Home >> International >> Article

Alive Networks to launch India channel

07-March-2001
Font Size   16
Share
Alive Networks to launch India channel

Alive Networks, 24-hour travel and learning channel, plans to launch India channel, Alive, by second quarter of 2001. Talks are on with several distributors, travel partners and Net firms for rollout of the brand.

Launched in November 2000, the channel’s services are available over a combination of media channels including television, Internet, mobile devices and printed travel guides.

Alive's television content includes travel and leisure, holidays and special activity options, destinations, food, adventure, shopping, fashion and style; and learning and self-improvement subjects, such as cooking, photography, languages and health and fitness. In addition, plans are afoot to release Internet sites, followed by mobile device products and printed travel guides later in the year.

The market for consumer personal travel and tourism expenditure in Asia and Middle East is currently pegged at around $547 billion. This is expected to grow to $1023 billion over the next ten years.

Alive Networks has recently entered into a distribution deal with broadband satellite service provider, Pacific Century Matrix, a TV and telecom convergence joint venture between Pacific Century Group and European Aeronautic Defence and Space Co.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends