Alive Networks, 24-hour travel and learning channel, plans to launch India channel, Alive, by second quarter of 2001. Talks are on with several distributors, travel partners and Net firms for rollout of the brand.
Launched in November 2000, the channel’s services are available over a combination of media channels including television, Internet, mobile devices and printed travel guides.
Alive's television content includes travel and leisure, holidays and special activity options, destinations, food, adventure, shopping, fashion and style; and learning and self-improvement subjects, such as cooking, photography, languages and health and fitness. In addition, plans are afoot to release Internet sites, followed by mobile device products and printed travel guides later in the year.
The market for consumer personal travel and tourism expenditure in Asia and Middle East is currently pegged at around $547 billion. This is expected to grow to $1023 billion over the next ten years.
Alive Networks has recently entered into a distribution deal with broadband satellite service provider, Pacific Century Matrix, a TV and telecom convergence joint venture between Pacific Century Group and European Aeronautic Defence and Space Co.