Top Story

e4m_logo.png

Home >> International >> Article

Alive Networks to launch India channel

07-March-2001
Font Size   16
Share
Alive Networks to launch India channel

Alive Networks, 24-hour travel and learning channel, plans to launch India channel, Alive, by second quarter of 2001. Talks are on with several distributors, travel partners and Net firms for rollout of the brand.

Launched in November 2000, the channel’s services are available over a combination of media channels including television, Internet, mobile devices and printed travel guides.

Alive's television content includes travel and leisure, holidays and special activity options, destinations, food, adventure, shopping, fashion and style; and learning and self-improvement subjects, such as cooking, photography, languages and health and fitness. In addition, plans are afoot to release Internet sites, followed by mobile device products and printed travel guides later in the year.

The market for consumer personal travel and tourism expenditure in Asia and Middle East is currently pegged at around $547 billion. This is expected to grow to $1023 billion over the next ten years.

Alive Networks has recently entered into a distribution deal with broadband satellite service provider, Pacific Century Matrix, a TV and telecom convergence joint venture between Pacific Century Group and European Aeronautic Defence and Space Co.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited