Top Story

e4m_logo.png

Home >> International >> Article

AIR to offers land, passage and security services to FM players

06-December-2001
Font Size   16
Share
AIR to offers land, passage and security services to FM players

Prasar Bharati is expecting to make additional revenue by offering All India Radio’s (AIR) land, roads and security services. It is estimated that for using the AIR road and security, the FM companies would have to dish out another Rs 1 lakh per annum per city.

The much-touted figure is that of the tower fee that FM players have to pay to Prasar Bharati (Rs 25 lakh per annum per broadcaster for Delhi and Rs 13.36 lakh for Kolkata and Chennai each), thereby fetching the public broadcaster a neat sum of Rs 3.5 crore per annum from 16 radio stations a few days ago. Out of these 16 stations, 14 were in metros and two in non-metros.

From land itself, Prasar Bharati can get another Rs 1.4 crore per annum from FM radio stations in three metros of Delhi, Chennai and Kolkata. The Rs 1.4-crore amount is based on the fact that 600 sq metres of land will be made available to private FM operators in three metros at a price of Rs 8,000 per sq metre. From the two non-metros, Vishakapatnam and Indore, it will earn another Rs 16 lakh per annum.

Add to that the road/passage and security fee being charged to the private operators. At Rs 1 lakh per annum per place per broadcaster, the total revenue expected to be raised from 16 radio stations would come to Rs 16 lakh per annum.

Earlier in the year, Prasar Bharati had earned another Rs 14 crore for sharing its resources with Indira Gandhi Open University and Ispat Group’s Music Broadcasting for its first FM station.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.