Top Story

e4m_logo.png

Home >> International >> Article

AIR FM-II to begin service in four metros today

01-September-2001
Font Size   16
Share
AIR FM-II to begin service in four metros today

All India Radio's FM channel, AIR FM-II, will be on air in all four metros from today. It will be a composite infotainment channel with a blend of information and entertainment. A third of the programme time will be devoted to news and current affairs, the rest will be made up of music of different genre and light entertainment programmes. Initially, the channel will be on air for 18 hours from 0600 hrs till midnight.

A majority of the programmes in English and Hindi will originate from Delhi while Mumbai, Kolkata and Chennai stations will broadcast programmes in Marathi, Bengali and Tamil respectively.

AIR FM-II will carry news on the hour and current affairs programmes including politics, business, markets, IT, science and travel.

There will be a system to review the audience response and the programmes which notch up good ratings will be increased.

All the news programmes will be produced in-house and be made interactive. Private FM channels are likely to take off by December, following an assurance from the AIR that the companies can use its towers.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited