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AIR FM 2 channel goes on air in all four metros

03-September-2001
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AIR FM 2 channel goes on air in all four metros

All India Radio's FM 2 channel went on air in all four metros early on Saturday. With hourly news in Hindi and English, the channel will have current affairs programmes on politics, business, markets, IT, science, travel and entertainment.

While all news programmes in AIR's FM 2 are being produced in-house, some of the current affairs programmes -- like Market Mantra, Good Morning Bharat and Travel Trail -- are being outsourced from independent producers.

Initially, AIR FM 2 will be of 18 hours from 0600 hours, and Prasar Bharati plans to evolve a system of audience response to the programming mix, and change their proportion depending on the ratings.

Inaugurated formally with a live performance by noted singer Hariharan and five songs of the choice of information and broadcasting minister Sushma Swaraj, the hour-long function was carried live over the network in Delhi, Mumbai, Kolkata and Chennai.

Prasar Bharati CEO Anil Baijal said that AIR, Bangalore, was also launching its FM 1 channel from Saturday.

AIR's FM service began in 1993 in all four metros and Panaji, and by 1998, it became a round-the-clock entertainer for the people.

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