After Sachin Tendulkar, Steve Waugh, captain of the Australian cricket team will be wielding an MRF bat for the next three years. The sponsorship includes using of MRF bats and other cricket equipment and promotional endorsement of MRF products, according to a statement issued by the company.
Steve Waugh’s association with MRF would help the company’s plan to expand its business interests in Australia. Initially, five grade of full-sized English willow bats will be exported to Australia with Conqueror Pro, Conqueror, Warrior, Stellar and Anchor brandings.
Steve-endorsed bats would be available in Australia, New Zealand, Sri Lanka and India during the next few months. Subsequently, these brands would be made available in South Africa, England and West Indies.