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Afro-Asian games rights bagged by Doordarshan

20-August-2001
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Afro-Asian games rights bagged by Doordarshan

Doordarshan will be the sole broadcaster of the first Afro-Asian Games, to be held in New Delhi from November 3 to 11. Doordarshan will get the right to telecast the games for Rs 2 crores. The games have come cheap to DD, mainly due to slowdown and lack of popularity of non-cricketing sporting events.

Even as the Afro-Asian Games Organising Committee was eyeing a much higher figure, the deal was finally clinched at Rs 2 crores as there were not many takers for the games. This is despite the fact that 96 countries are participating in the games.

The bid amount for the telecast rights depends on the ad revenues that a broadcaster can garner from beaming the event on TV. Since corporates are not willing to shell out much on advertising, DD cannot offer a higher amount, explains the official. Even at a deal for Rs 2 crores, DD is not expected to make a profit. DD will spend Rs 1.5 crores on production cost itself.

Among other things, DD attributes the low offer price to the fact that these games are being organised for the first time. Also, in some of the disciplines, the best teams are not participating.

Armed with the assurance that it has bagged the telecast deal, DD is working on the modalities of covering the games. Prasar Bharati CEO Anil Baijal is slated to hold meetings this week for technical arrangements for the coverage. Prasar Bharati will interact with the Asian Broadcasting Union and television networks of Africa to beam the games in the two continents.

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