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Advertising and distribution deal between CNBC India-SET extended till 2006

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Advertising and distribution deal between CNBC India-SET extended till 2006

CNBC India and Sony Entertainment Television (SET) has extended its deal for ad sales and distribution by three years. The deal, which was ending in March 2003, will now continue up to March 2006. SET handles ad sales and distribution for CNBC in India. The original deal was struck last year. Though SET had signed a MoU to pick up 20 per cent stake in CNBC India as a part of the distribution agreement, the deal has not come through yet.

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