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International Advertising and distribution deal between CNBC India-SET extended till 2006

Advertising and distribution deal between CNBC India-SET extended till 2006

Author | NULL | Monday, Jan 01,1900 9:16 AM

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Advertising and distribution deal between CNBC India-SET extended till 2006

CNBC India and Sony Entertainment Television (SET) has extended its deal for ad sales and distribution by three years. The deal, which was ending in March 2003, will now continue up to March 2006. SET handles ad sales and distribution for CNBC in India. The original deal was struck last year. Though SET had signed a MoU to pick up 20 per cent stake in CNBC India as a part of the distribution agreement, the deal has not come through yet.

On the launch of the second channel in India, Mr. Raghav Bahl, managing director, Television Eighteen India said, it would be positioned on the infotainment platform comprising news and news features. The launch of the channel was subject to the required investments coming in. The overall investment of the channel will be Rs 40 crores. TV 18 will invest Rs 20 crores while the balance would come from venture capitalists. It will be a pay channel, Mr. Bahl said.

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