Aditya Ray, the former Vice President – Marketing, Zee, previously reporting to Partha P. Sinha, having effectively made his mark in the marketing industry in a short span of five years of his association with Zee. He will now take charge as the head of their Calcutta office.
Zee has in the past, seen a lot of re-organization in terms of re-allocation and internal movements. Among other noteworthy names to have moved recently, include senior people like P.R. Satheesh, formerly with Advertising-Sales in Mumbai, then later marketing time at Zee’s Bangalore office has now called it quits. Yet another addition in the family of the network is Vinta Nanda, having joined Zee as Director, to provide new impetus to their programming initiatives. exchange4media tried to get in touch with Partha P. Sinha but he was not available for any comments.
As reported earlier by exchange4media, the consolidated financial results of Zee Network for the third quarter show a 9.98 per cent rise in net profit to Rs 52.11 crores, from Rs 47.38 crores in the quarter ended December 2000.
The total income increased to Rs 295.76 crores in the quarter ended December 2001, from Rs 265.4 crore in the same quarter last year.
Subscription revenues increased to Rs 90.19 crores from Rs 52.31 crores. The company said that it remained cautiously optimistic about advertising revenue.
According to media analysts, the results are in line with the industry’s expectations. The positive factor is the huge cut in programming costs in Zee Telefilms from Rs 49 crores in the quarter ended December 2000 to Rs 28.5 crores in the quarter ended December 2001.
To tap the full potential of the pay channel market, the company had, in June last year, converted Zee TV and Zee News to pay channels. Thus, its domestic pay revenues increased by 163 per cent to Rs 26.4 crores during the quarter ended December 2001, over the corresponding period last year.
Our typical marketing budget is usually 10 per cent of the topline spend