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Ad industry maintains double digit growth, HTA retains No 1 slot

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Ad industry maintains double digit growth, HTA retains No 1 slot

According to the XIIth A&M agency report, the Indian advertising industry has managed to record double digit growth in 2000-01. The industry grew at the rate of 23.51 per in 2000-01, a slight decline from the 24.83 per cent growth recorded by the industry in 1999-00.

In rupee terms, the gross income of the Top 100 agencies stands at Rs 1,275.60 crore for 2000-01, compared to Rs 1,032.5 crore in 1999-00. In terms of capitalised billings, the industry figure for 2000-01 stands at Rs 8,509.7 crore.

The top five advertising agencies accounted for almost half (47.2 per cent) of the Indian advertising pie for 2000-01. WPP, which owns HTA, O&M, Contract Advertising, Equus, Fortune and Rediffusion DY&R agencies in India, cornered 34.7 per cent share of the Indian advertising market in 2000-01.

HTA retained the No 1 slot with a gross income of Rs 207.40 crore in 2000-01 against Rs 161.58 crore in the previous year, thus growing by 28.36 per cent.

According to the A&M Survey, Ogilvy & Mather (O&M) was second in the hierarchy with Rs 125.87 crore gross income followed by Mudra Communications at Rs 106.99 crore and FCB-Ulka Advertising with Rs 86.88 crore. Rediffusion DY&R is at the fifth slot with Rs 75.2 crore gross income in 2000-01.

The other five agencies ranked in descending order were McCann Erickson (India), R K Swamy BBDO Advertising, Grey Worldwide, Leo Burnett India and Contract Advertising.

According to the report, more than half the Top 100 agencies—62 have grown between 0 and 40 per cent. Bates, Capital, Rashtriya, MX, Brand.comm, Quiksel, Triple ESS and RMG had a growth rate above 100 per cent.


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