Top Story

e4m_logo.png

Home >> International >> Article

Ad agencies shift their focus onto CRM services

27-July-2001
Font Size   16
Share
Ad agencies shift their focus onto CRM services

As the dotcom meltdown takes its toll, leading Indian advertising agencies are now focussing on Customer Relationship Management (CRM) services. CRM has now become the buzzword in the Indian marketplace and in a bid to retain customers, marketers are now opting for CRM initiatives as part of their marketing mix.

FCB-Ulka i, the interactive wing of FCB Ulka Advertising Ltd., has set up branch offices in Delhi and Bangalore as part of its expansion plans. As part of its CRM initiatives, the agency has set up customer data collection centres across 50 cities in India.

For its client, Tata Engineering, FCB-Ulkai has recently kicked off an aggressive CRM programme to promote Tata Indica.

Grey India also plans to introduce eCRM initiatives to target Netizens. Ambience D’Arcy launched its division ‘Dialogue’ last year. At present, Ambience D’Arcy designs CRM initiatives for Ingram Micro, Exide and Tata Yellow pages.

TBWA Anthem Interactive media’ is currently beefing up its resources to integrate technological advances with customer relationship management techniques. Over the last few years, the agency has acquired experience on CRM techniques across the globe.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.