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Ad agencies shift focus to healthcare communication

21-June-2001
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Ad agencies shift focus to healthcare communication

Health care seems to be the buzzword in the Rs 8,000 crore Indian advertising industry. After the setback it received with the fall in advertising from Internet companies last year, leading agencies are now shifting focus towards another key growth sector – healthcare communications.

Ad industry pundits predict that the health care communication sector will be able to provide business worth Rs 300 crores to ad agencies this year. Recognising the growth of this segment, leading advertising agencies like Publicis Groupe and Bates India are planing to launch their healthcare ventures soon. Lowe Lintas & Partners floated ‘Lowe Lintas Health’ to cater to the healthcare communication needs of its clients.

TBWA Anthem Health, the health care division of TBWA Anthem which was set up in January this year plans to extend its operations to Delhi and Chennai soon. The agencies healthcare division has bagged new accounts which include Wockhardt, Nutricia and Sanjivini Remedies.

Euro RSCG Advertising Private Limited had launched its healthcare division, ‘Euro RSCG Healthcare’ in July 1999. Today its clientele includes Novartis, Torrent, Glaxo India, Dabur and Parrys among others. Globally, 20 per cent of Euro’s billings come from healthcare clients.

Maa Communications Bozell Limited plans to expand its operations in cities like Delhi, Bangalore and Hyderabad. Currently Maa Wellness handles clients which include, Glaxo, Johnson & Johnson, Unichem in Mumbai and Dr Reddy’s Laboratories in Hyderabad, among others.

The healthcare communication business is worth around Rs 200 crores and is expected to touch Rs 2,000 in the next five years, says experts.

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