Top Story


Home >> International >> Article

Ad agencies creating new divisions to meet the changing needs of their clients

Font Size   16
Ad agencies creating new divisions to meet the changing needs of their clients

Lowe Lintas & Partners, has launched a strategic design consultancy— Design Cell. The Design Cell is a dedicated unit, which offers services including packaging, structural design, corporate and visual identities and a host of design services that will help the growth of their clients’ brands. Contract Advertising had launched a dedicated design cell called Design Shop, a few months ago.

RK Swamy/BBDO is planning to launch a slew of new initiatives to meet the growing demands of its customers. The company is in the process of setting up its CRM division — Proximity — very soon.

RK Swamy/BBDO is all set to launch a social marketing cell to promote cause-related marketing in India. In addition to these initiatives, the agency is planning to launch a media portal, which will offer a wide range of information on the media scene in India within a month.

TBWA Anthem, is planning to set up a new division to offer CRM services to its clients very soon.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.