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Ad agencies creating new divisions to meet the changing needs of their clients

11-July-2001
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Ad agencies creating new divisions to meet the changing needs of their clients

Lowe Lintas & Partners, has launched a strategic design consultancy— Design Cell. The Design Cell is a dedicated unit, which offers services including packaging, structural design, corporate and visual identities and a host of design services that will help the growth of their clients’ brands. Contract Advertising had launched a dedicated design cell called Design Shop, a few months ago.

RK Swamy/BBDO is planning to launch a slew of new initiatives to meet the growing demands of its customers. The company is in the process of setting up its CRM division — Proximity — very soon.

RK Swamy/BBDO is all set to launch a social marketing cell to promote cause-related marketing in India. In addition to these initiatives, the agency is planning to launch a media portal, which will offer a wide range of information on the media scene in India within a month.

TBWA Anthem, is planning to set up a new division to offer CRM services to its clients very soon.

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