ACNielsen plans to launch retailing services, such as Spaceman, modelling and analytic services and category management services in the country. This will help the manufacturer to track his product in the market. The retailing service will also advises him on the positioning and pricing of his products with respect to his competitors.
ORG-MARG will be facilitating the launch of all these retail measurement services and products. ACNielsen and ORG-MARG are planning to launch modelling and analytics service in the country in 2002.
The other service that ACNielsen plans to launch is targeted at the retail industry. There are plans to launch branded Spaceman by end-2002 or in the beginning of 2003.
There are also plans to bring in more retail measurement services in the country, such as Category Management Services and Category Business Planner.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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