Top Story


Home >> International >> Article

ACNielsen, ORG-Marg to launch new decision support system

Font Size   16
ACNielsen, ORG-Marg to launch new decision support system

ACNielsen and ORG-Marg will be launching new decision support system initiative, the ACNielsen Advisor, today. This system is being introduced as the primary analysis and reporting solution for ORG-Marg''''s Retail Store Audit.

The audit covers over 100 product categories from 30,000 retail outlets across 367 cities and 983 villages. ACNielsen Advisor will be helping in combining this local knowledge with a globally developed and demonstrated practice.

ACNielsen Advisor has three offerings -- ACNielsen Advisor Personal, ACNielsen Advisor Online and ACNielsen Advisor Interactive.

ACNielsen Advisor Personal, offers a collection of personalised, pre-run and formatted reports that do not require database access.

ACNielsen Advisor Online, enable users to have additional access to an intelligent business issue library with optimised data selections.

ACNielsen Advisor Interactive will have users who will be trained to perform complex analysis from the updated database and generate customised reports.

The benefit through the ACNielsen Advisor is that all reports are personalised to reduce time and effort. The information delivery is faster and reports, being targeted, help to address specific issues.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India