Top Story


Home >> International >> Article

ABC January-June ’01: Amar Ujala’s rejoinder to our analysis

Font Size   16
ABC January-June ’01: Amar Ujala’s rejoinder to our analysis

Amar Ujala has written to us questioning our inferences. The sum and substance of their reasons for the reported drop in the circulation is as follows:

  • We reported a drop of 33% drop in the sales of Amar Ujala’s Bareilly edition. (From 81,252 to 54,239) Amar Ujala says that these copies are not ‘lost’ but ‘transferred’ to Dehradun edition. The reason for doing this is because these copies are sold in the state of Uttaranchal. The copies, however, are still printed at Bareilly though the edition mentioned on the masthead is Dehradun and hence counted as part of Dehradun sales.

Our correspondent says that The ABC certificate for Bareilly edition does not mention this internal adjustment made by the newspaper.

  • We reported a drop of 43% for Dehradun edition (from 1,72,190 to 98,420). Amar Ujala says that Dehradun edition was earlier clubbed with Meerut edition. Now Meerut has been delinked. Hence, the drop.

Our correspondent says that the latest certificates of the(delinked) Meerut edition do not show the numbers of Dehradun edition for the previous period. However, the latest certificates of the (delinked) Dehradun edition show combined circulation of the Meerut and Dehradun editions for the previous period. The foot-notes though mention the caveats. Interestingly, now Bareilly and Moradabad editions of Amar Ujala also print Dehradun edition of Amar Ujala after de-linking it from Meerut. It is part of the foot notes on the certificate for Dehradun edition. It is this, moving of copies for the records sake, even while they are printed at the same place as earlier, that has caused the avoidable confusion.

However, irrespective of edition-wise circulation, with 4.33 lac average circulation (against 4.35 lacs copies as per last ABC) Amar Ujala has maintained its circulation in the Western UP/Uttaranchal region.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...