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Aaren Initiative has bagged advertising rights for the Wankhede Stadium

26-February-2001
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Aaren Initiative has bagged advertising rights for the Wankhede Stadium

Aaren Initiative, a joint venture between Initiative Media (media buying arm of Lowe Lintas & Partners) and Aaren Publicity has bagged the exclusive advertising rights for the Wankhede Stadium, where the first India vs Australia Test Match is being played from February 27 to March 3, this year.

The Mumbai Cricket Association has assigned the exclusive outdoor advertising rights to Aaren Initiative. The rights include advertising on 13 exit gates, 30 pillars, the Garware Pavilion, the Vijay Merchant Stand, the Sunil Gavaskar Stand and the entire roof top panel around the stadium amounting to over 20,000 square feet of the advertising space.

At present, Aaren Initiative handles accounts like Sony Television Network, Sharekhan.com, Bombay Dyeing and UTI Bank among others.

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