Top Story

e4m_logo.png

Home >> International >> Article

Aaj Tak to strengthen its afternoon slot

31-July-2001
Font Size   16
Share
Aaj Tak to strengthen its afternoon slot

Aaj Tak, plans to strengthen its presence in the afternoon time-band. The objective is to attract a new category of advertisers to boost its revenue.

Aaj Tak, plans to strengthen its presence in the afternoon time-band. The objective is to attract a new category of advertisers to boost its revenue.

At this stage, the channel is still working out its strategy for the afternoon time band. The channel will be addressing new categories of advertisers of which a large chunk will have to be FMCG advertisers.

Aaj Tak, is quite strong in the morning and evening time-bands. The large viewership comprise of both men and women. For the afternoon slot, the channel will try to attract viewership by ensuring there is content for female viewers.

Aaj Tak does not have any immediate plan to go pay. The channel is expected to break even during the financial year starting 2003, and plans to go public during the same period.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends