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Aaj Tak to strengthen its afternoon slot

31-July-2001
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Aaj Tak to strengthen its afternoon slot

Aaj Tak, plans to strengthen its presence in the afternoon time-band. The objective is to attract a new category of advertisers to boost its revenue.

Aaj Tak, plans to strengthen its presence in the afternoon time-band. The objective is to attract a new category of advertisers to boost its revenue.

At this stage, the channel is still working out its strategy for the afternoon time band. The channel will be addressing new categories of advertisers of which a large chunk will have to be FMCG advertisers.

Aaj Tak, is quite strong in the morning and evening time-bands. The large viewership comprise of both men and women. For the afternoon slot, the channel will try to attract viewership by ensuring there is content for female viewers.

Aaj Tak does not have any immediate plan to go pay. The channel is expected to break even during the financial year starting 2003, and plans to go public during the same period.

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