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Aaj Tak to start programming in English, may tie up with Sony

31-August-2001
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Aaj Tak to start programming in English, may tie up with Sony

After its inception eight months ago for the first time, Aaj Tak plans to shed its ‘Hindi only’ tag by airing a 10-part series documenting the last 25 years of the country, in English and Hindi. The channel is also planning to replicate its success by starting regular programming in English as well as in other regional languages.

TV Today owned Aaj Tak would air a 10-part series in both English and Hindi which is an attempt to capture the key events that shaped the course of the country’s history in the last 25 years. The series would also mark the culmination of India Today’s 25th anniversary celebrations.

TV Today is planning English and regional language channels as part of its future growth strategy. However, the company is yet to finalise the time-frame in which the new channels would come up.

Aaj Tak, may join the bouquet of channels which Sony India is planning to bring under its umbrella. The Sony platform would comprise different stand-alone channels, which do not compete with each other.

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