Top Story

e4m_logo.png

Home >> International >> Article

Aaj Tak to cut down total ad time

06-October-2001
Font Size   16
Share
Aaj Tak to cut down total ad time

Aaj Tak has decided to put a cap on total advertising time consumed by the channel. Starting this month, only 12 minutes of advertisement will be shown for an hour of programming. Till now, ad spots took away as much as 16-18 minutes from every one hour of news aired.

The media buyers and planners feel that given the fact that general entertainment channels devote 10 minutes/hour to commercials, 12 minutes of spots in a news channel is still high. According to them the sooner a news channel understands this, the better it is for their existence as too many ads on a news channel will drive away both viewers as well as advertisers.

According to industry sources the channel seems to have got the hint. The new rules would also require advertisers to spread out their spots evenly.

Aaj Tak decision of getting its headlines, straplines, sports news and business news individually sponsored has also come under criticism by the industry.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education