Top Story


Home >> International >> Article

Aaj Tak beats Star, Zee New in viewership rating

Font Size   16
Aaj Tak beats Star, Zee New in viewership rating

The viewership rating of Aaj Tak, is reported to be five times that of Star News and more than three times that of Zee News. The February 10 flash reports of Television Audience Measurement (TAM) show that Aaj Tak’s weekly viewership has gone up to 114 minutes from 64 minutes.

According to TAM’s report, the news channels of Zee and Star have weekly viewership of 33 and 22 minutes respectively. Other news channels like CNBC, BBC and CNN have weekly viewerships of 13.11 and 6 minutes respectively.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’