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Aaj Ki Baat popularity growing steadily: AC Nielsen study

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Aaj Ki Baat popularity growing steadily: AC Nielsen study

A recent survey carried out by AC Nielsen has show that the viewership of the news-based programme, Aaj Ki Baat, telecast on Star Plus from Monday through Thursday after 10 pm, has been steadily growing. According to the survey, the programme has managed to notch up a viewership of slightly less than 3 per cent in September. The survey also shows that the news programme is more popular with women viewers. The survey was carried out in socio-economic class ABC.


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